Why Market Research is a must for start-ups and SMEs

Video: Siddanth Shetty, a Market Analyst at YSTC discusses the importance of market research for start-up businesses and SMEs.

Siddanth investigates why so many start-ups and SMEs think that market research is out of their reach, due to limited budget and/or resource - and dispells this myth, demonstarting why - and how - market research can, and should, work for smaller businesses.

Lead Creation vs. Pipeline Management

Video: YSTC's Commercial Manager, Dylan Pemberton, discusses the challenges of lead creation and pipeline management.

Dylan looks at the ways in which the two work intrinsically together and discusses the importance of paying equal attention to both.

Your Sales Team Cloud- Using Twitter

Video: Dee Goldstraw advises on how businesses can most effectively use Twitter for business purposes.

Dee discusses how businesses need to make the most of this crucial marketing tool and stresses the importance of using this social media network as intended; socially.