Friday, 6 January 2012

WILL THE LIVERPOOL EMBASSY ACHEIVED ITS GOALS?- Sue Kinsella

In January the Liverpool Embassy was launched the aim of the Liverpool Embassy was to attract investment from outside the city following the success of the city’s participation at World Expo in Shanghai.

This is a wonderful opportunity for Liverpool to showcase what a great city and prospects it has to offer outside investors, not only is it the fastest growing economy outside London it also has one of the biggest Freeport zone in the UK, which opens the flood gates for SMEs to enter into international markets and explore new avenues of trading, but you know that there are many perceived risks associated with trading internationally such as having local knowledge of the areas, language barriers and knowing what to do if and when things go wrong. Which is why Lead Creators have partnered up with UKTI to create Accelerated Market Entry Programme (AMEP) and Accelerated International Market Entry Programme (AIMEP) to focus on greatly reducing the risks to SMEs when entering new and international markets or even exploring investing in this great city.

Furthermore with businesses now having the flexibility to be located virtually in any place the world with services such as Virtual Offices Virtual P.A’s etc it much easier to establish yourself in any city without having to actually be there. We’re so excited by this were even launching a Sales Cloud Team in May as there is now such a high demand for this service both here in Liverpool as well as internationally. All of this only can only add to the “dangling carrot” and attractiveness of why investors should seek to bring business to our city.

The Embassy has the backing of local businesses from all sizes within Liverpool and only time will tell if the funds and efforts invested into the Liverpool Embassy prove to be fruitful and the city seeks the investment it needs.

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