Friday, 6 January 2012

A New Plus 1 For Social Media?- Lee Hackett

Incorporating social media into your online activity is a big trend right now, so it comes as no surprise that Google is once again trying its hand at getting social. If you have not already heard of Google Plus 1 then I am sure you will have seen these icons next to your search results:

So what is Plus 1: in Google’s own words by clicking on Plus 1 you are telling your friends and family that this is something you should check out. This video explains in more detail http://www.youtube.com/watch?feature=player_embedded&v=OAyUNI3_V2c

What does it mean for you as a small business owner? Well although no one is predicting any immediate changes to Google’s algorithm, from an SEO point of view you may need to start worrying about how Plus 1 could affect your rankings. This could mean that a website with loads of great links falls further down the search results as it doesn’t have enough Plus 1’s.

One of the major drawbacks for me is that Google assumes you will look at the contents of a page and then go back to the search results page to click on the Plus 1. Not too sure that will catch on – I certainly wouldn’t be compelled to do it unless I thought something was outstanding but then I would probably share it via one of my other social media networks, like Twitter or LinkedIn.

A great idea in principal and one that I am all for as SEO needs more almost human elements but just not sure how successful it will be – people need gratification and interaction that’s the beauty of social media. Tell me what you think, post your comments below or tweet me @leehackett1.



1 comment:

  1. That’s great! Indeed, you will have to make use of the high quality marketing services for the growth of a business. I also think that smm is beneficial but if you want to go with some more methods without having a hole in the pocket then you should be using the seo method. I am using the services from seo consulting Los Angeles team and happy with the results.

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