I have talked about video production in one of my previous blogs and it is an interesting topic as while video is not a new marketing tactic but it is one where the technology is changing rapidly. Combined with the fact a corporate video can take so many different formats and techniques, it’s a great opportunity to drive new business in an innovative way. I have always been involved in 3D animation and producing videos but now that I am working with Lead Creators I have come to realise the marketing potential of corporate videos. For example, videos uploaded to YouTube and Vimeo can appear on your Google searches as long as the keyword you have searched for is present in the description. This is where SEO (Search Engine Optimisation) can become relevant.
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a particular search query. This therefore helps drive more traffic to your
When a possible client searches for your business, seeing a video at the top of the Google feed can automatically grab their attention. Producing a video on your business can be a very easy way to explain how you’re business works and the benefits of your products and services. In turn this can help to generate more opportunities for your business as you have the potential to grab the attention of time poor individuals who would not read large paragraphs of information on your website. For example please take a look at our website and video – www.leadcreators.co.uk
Therefore, I have taken it upon myself to create a new marketing term ‘VEO’ (Video Engine Optimisation).
I would be keen to hear from anyone who is currently successfully using VEO and equally if you have any questions please post below or tweet me @JackHeskin
Jack Heskin-Taylor.
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