Not a new concept, sales team outsourcing is a strategy that can help start-up and smaller businesses reach ambitions for growth quicker and more cost effectively. After all sales are the lifeblood of every business and effectively increasing your sales revenue can provide a solid foundation from which you can achieve wider business objectives.
So as a small business owner or start-up entrepreneur should you consider not ever employing a sales force and outsourcing it completely?
First consider your reasons for doing this – in my opinion there are three core reasons why companies outsource, these are:
- Reduce costs
- Insufficient in-house capabilities
- Improve an existing service
However, sales team outsourcing is different as it is focussed on driving revenue; usually the decision to outsource is driven by the need to profitably propel revenue growth. And who wouldn’t want to do that right?
Your company will also greatly benefit from reduced overheads, such as no employee salaries, benefits, recruitment fees or physical office space. But frequently one of the main advantages that cannot be represented numerically is outsourcing can allow your business to expand its sales capability to penetrate new markets quickly and efficiently, thus creating a competitive edge.
There is simply too much information on effectively utilising sales team outsourcing but I hope that it has whetted your appetite enough to want to find out more. You may be interested to receive a copy of our whitepaper titled: ‘The Definitive Guide To Sales Team Outsourcing’. It’s designed to be an informative and practical guide, giving an outline of why a business would need to outsource its sales function along with advantages, while offering a methodology necessary to negate any disadvantages. It also provides a useful guide to best practice when procuring an outsourcing partner. Simply send an email to email@example.com and we will send you a personal copy.
I would be interesting to hear from anyone at the stage of considering outsourcing their sales team or anyone that currently does it, so please leave your comments or questions below. Alternatively tweet me @leehackett1.