Later this month Google will be hosting a range of events in Liverpool to help get SME’s online and educate them on the importance of having a website. With the instability in our economy and businesses struggling to survive this is a great opportunity to hopefully gain some useful advice from one of the kings of the internet.
Doing business online is a cost effective way for companies to increase their sales revenue. But surely there is more to it than just having a website, don’t people have to find your website first and if so how do you improve the visibility of your website so it appears at the top of the search engine’s list amongst the billions that are on the World Wide Web?
Here are some suggestions which may help to drive traffic to your website:-
- Ensure there is enough information on your website to cover all your products and services
- Improve your Search Engine Optimization i.e. include some keywords which relate to your product or service
- Try adding some backlinks onto your website, in simple terms this is adding a link to your website from another website
- Investigate pay per click options
I am positive the advice on offer by Google will be invaluable and may include many hints and tips on how to set up your website. However, there are other ways of operating online such as joining social media websites, participating in webinars, viral marketing, joining forums, creating web apps to showcase your business as well as online video applications. But whatever avenue you undertake you always need to consider that the money and time you spend on these projects need to deliver a positive ROI.
You should also ask yourself is it really something you can implement yourself effectively, or do you think it’simportant to have the right support networks with the relevant specialist expertise that can help with implementation in the correct manner or is this simply just another added expense?
That’s how Sue see’s it!!
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