One of the things I like the most about spending time in our Florida office (apart from the sunshine of course) is that there is always a buzz about new technology. Invariably it is the case that trends from America make their way across the pond and to our fair shores, so I tend to soak up as much information as I can. I love being ahead of curve where technology is concerned!
With the first 3D mobile hitting the market in the US recently, this visit has been all about 3D video which is incredibly encouraging considering I have recently dedicated a lot of time to researching how we can cost effectively bring 3D video to SMEs.
Is it just another fad I hear you say, especially with the sales of 3D TVs not meeting expectations? Personally, I believe the 3D mobile and 3D tablet market will be the driving force behind 3D video – HTC Evo the next 3D mobile hits the UK in September and if the rumours are true the iPhone 5 will feature the ability to shoot 3D video.
In short these new devices will make 3D mobile much more accessible. Already I am excited about the possibilities for SMEs to bring to life their new products or machinery in 3D mobile and the ability to give a client a 3D tablet guided tour of manufacturing facilities, B2B conferences with the use 3D video could suddenly become far more animated too. And the potential for a well executed and creative 3D video to go viral is unlimited. Don’t worry though we won’t all be walking around with the not so flattering 3D glasses on as the technology evolves they won’t even be needed.
As I mentioned earlier we are working hard to create some specialist 3D video services that are designed to deliver cutting edge techniques including 3D mobile and 3D tablet but at a price that is accessible to SMEs. So the possibility of supporting your sales efforts with a brand new attention grabbing marketing technique is within touching distance – watch this space. In the meantime what do you think to 3D mobile technology, have you seen any creative uses of 3D video by businesses, I’d love to hear from you so post a comment below or tweet me @leehackett1.