Social media is one of the newest forms of marketing and in some cases the most effective, due to its audience reach. Half a billion people use social media and it is the most popular internet activity. Therefore, in today’s competitive business climate I think is very naive for businesses to ignore social media.
But how can you turn social into business without being too serious or boring? My top tip is that businesses should constantly keep an eye out for news stories that get people talking and seek to light heartedly engage with the stories whilst promoting a business.
Everyone enjoys a good natter on social media, its human nature, and the Ryan Giggs scandal is a good example. In May 2011 the story broke on Twitter that Ryan Giggs slapped a super injunction on the media to prevent journalists from revealing details of his private life. It sent social media traffic through the roof, trending worldwide with Facebook traffic reaching 26.8 million users in the UK. How can you take advantage of that kind of traffic?
But how can you turn social into business without being too serious or boring? My top tip is that businesses should constantly keep an eye out for news stories that get people talking and seek to light heartedly engage with the stories whilst promoting a business.
Everyone enjoys a good natter on social media, its human nature, and the Ryan Giggs scandal is a good example. In May 2011 the story broke on Twitter that Ryan Giggs slapped a super injunction on the media to prevent journalists from revealing details of his private life. It sent social media traffic through the roof, trending worldwide with Facebook traffic reaching 26.8 million users in the UK. How can you take advantage of that kind of traffic?
Here are some examples of messages we have recently posted that tie in with trending news topics to promote Lead Creators’ services:
- Looking for a way to keep your information private unlike Ryan Giggs, Lead Creators offers clients bespoke CRM system that keeps all information safe and accessible online at all times with a username and passcode – in relation to the Ryan Giggs Scandal
- Lead Creators serves ace for new Joinery client from Tadworth securing key jobs to price on first day of campaign – in relation to Wimbledon 2011
- Festival atmosphere at Lead Creators following installation of new telecoms system to improve efficiently and call rate – in relation to the 2011 festival season Glastonbury, V Festival
- Ensure you receive a positive ROI on your transfers this season by outsourcing your sales and marketing requirements to Lead Creators – in relation to the football transfer market
- Sole Trader - worried about missing opportunities whilst on family holiday, Lead Creators offers mini outsourced sales campaigns to ensure your business keeps ticking over – in relation to the summer holidays
I am interested to find out innovative ways that other companies are using the current news topics to get across business messages, so feel free to post your comments and tips below. Or tweet me @andrewmullings.
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