At Lead Creators I do pride all our members of staff on constantly asking questions and looking for areas of improvement in order to achieve ultimate client satisfaction. From time to time though we like to get the business community at large involved and we did just that with our ‘customer requirement survey’ and I thought I would share some of the results with you.
Interestingly when asked how do you currently create leads/market your business, the majority of respondents (72.7% to be precise) preferred to utilise good old fashioned networking which just goes to show that it doesn’t matter how much we use social media nothing beats meeting people face-to-face. In joint second came e-marketing and advertising (both 51.5%), another more traditional marketing method and one that is often slated for not achieving ROI. These were closely followed by PR and social media (48.5%) and the least popular method was online sponsored links with just 16%.
Now our sample may be a tiny bit biased, as our head office is in Liverpool, but of those questioned just under half (48.7%) were looking to target businesses based in the North West – great news for the local economy. But even better news was that over half (66.3%) of businesses that completed the survey were looking to develop new business overseas. Let’s just hope that these businesses find the right support to ensure their endeavours are successful.
Moving into future marketing activities, we asked people what channels they thought were crucial for creating leads within their business and once again networking came out top with 51.7% of respondents using it. While our survey seems to suggest that direct mail may be a thing of the past as only 4.8% said that they thought it was crucial for generating leads.
Finally, something that speaks volumes of the power of social media platforms, like Twitter and LinkedIn is the fact that 67% of our respondents heard about the survey on social media. So if you are not already get yourself on social media, the business community is waiting to hear from you.
Any comments on our findings, please do let me know by leaving a comment below or tweet me @leehackett1